Designed by The Mitchesons, Fresh Web Services were called in to advise on architecture and content, and to realise the design as a Wordpress template for Carter Design Group's new website.
The Carter Design Group are point of sale designers, whose clients include Joules, Calvin Klein, Dior, Estee Lauder, and many other premium brands. Their website's design effectively showcases their broad range of expertise and attention to detail.
As designers, manufacturers and installers of point of purchase displays, the website needed to reflect the multifaceted nature of the company's activities and the diversity of projects they work upon.
This was accomplished by using a Clients and Projects structure broken down across the three main activities of the company - design, manufacture and installation of POP displays. This gives viewers an immediate overview of the company's offerings and a simple structure to navigate.
We are also tasked with managing Carter's search engine optimisation campaign and look forward to a long and successful working relationship.