Established in the 1970s Inca are the UK's leading wholesale supplier of hair accessories. They approached Fresh Web Services to migrate their successful but bespoke ecommerce system to Magento and to integrate it with their backend inventory and ordering systems. The result is a flexible but powerful ecommerce system that delivers sales performance in a supported and affordable environment.
Magento Ecommerce Design
Inca found themselves in an all too familiar scenario - the providers of their bespoke ecommerce system announced they were ending support for their ecommerce platform. In response Inca sought an e-commerce platform that was Open Source and best of breed - hence they choose Magento. They then approached Fresh Web Services to migrate, design, build and integrate their new Magento website.
As part of the brief we had to incorporate the best elements of the existing system's user interface while also ensuring the new site was mobile friendly. We also had to liaise with middleware providers to ensure that Magento integrated seamlessly with their Sage backend systems. Last but not least, we had to provide Magento training.
Better Shopping Experience
Working closely with their in-house designers, we designed a clean interface, which enabled customers to buy from the category list page without a page refresh using ajax technology. This enables users to click the 'Add' button multiple times on the same page without a refresh, making it possible to purchase multiple items on the one page and speeding up the purchasing process. This provides Inca with a clear advantage over their competitors. Combined with Magento's persistent shopping cart feature, customers can use the website a bit like a pick list, quickly adding multiple products safe in the knowledge that their shopping cart is remembered for seven days.
Improving Order & Stock Management
As part of the Sage integration orders are automatically downloaded and processed by Sage every 15 minutes while product catalogue is uploaded to Magento with the click of a button, easing catalogue management. We worked with the client as they changed from SAP to Sage 50 for their order processing and catalogue management. We helped ensure that the Sage integration worked seamlessly.
SagePay + Paypal
Sage 50 Integration
SEO Consultancy & Training
Two recent updates to the site have added multi-site functionality so that the one Magento installation powers two separate websites. We also integrated Wordpress to provide a blogging platform.