Your website will be viewed by many more people than any printed brochure you produce. So it’s vital that your web site projects the right image. Good website design has never been more important. And there is more to web design than looks. Websites have to be fast loading, usable and search engine visible.
That's why Fresh Web Services design professional and unique websites for each client. Good looking, fast loading and user friendly, our websites rank highly on the key search engines.
All our websites are designed using Dreamweaver Studio MX, using technologies such as Cascading Style Sheets (CSS) and XHTML to ensure standards compliance and cross browser compatibility, and are engineered for maximum search engine visibility.
We also know that one size does not fit all. For this reason we operate a flexible approach to web design. For some companies we provide a complete internet package, taking responsibility for writing copy, photography, graphics, branding, design, domain name registration, search engine submission and hosting. For clients such as Bakers Waste such a package provided the perfect, one stop website solution.
For clients such as Cloud 9 Design, who already had a strong design and brand identity, such a comprehensive approach wasn’t necessary. Instead we worked with their lead designer to put that strong design and brand identity onto the web.
Our website design process starts by getting to know the customer, their requirements and objectives, and their target audience. Once we know what they want their website to do, we can then set about realising those objectives.
We then undertake extensive keyword analysis, finding out what are most effective keyword phrases and those keywords that will return the best results. Only then, when we have a clear idea of the audiences and how to reach them, do we think about the actual design, or look and feel, of the website. Ideally, a website should be built up from the audience and keyword analysis, rather than optimised afterwards. The outcomes of this analysis are the information architecture wireframes and site maps, with each page having clearly defined target outcomes and realisations.
The design phase proper then commences. Design is an iterative process, and requires client involvement. First, we try out ideas in-house, based upon on the target audience and keyword analysis. Then we present possible design ideas to our client, analyse the feedback and recut the designs if necessary. When the client is happy with the design, we start the actual website build.
When the website build is near completion, we invite customer feedback and incorporate ideas into the final iteration. After thorough testing and user feedback, the website is then due for launch.
Download our simple ‘Web Design Checklist’.
| Domain Name Registration | Copy Writing |
| Search Engine Submission | Graphic & Logo Design |
| Search Engine Optimisation | Bespoke Programming |
| Email Accounts & Forwarding | Photography |
| Hosting | Visitor Statistics |
| Web Forms | Website Redesigns |
However we help you, be assured that we provide impartial, expert advice that makes a real difference to your online success.
Looking for a new or refreshed website?