Domain Names

A domain name is your website’s address. You normally register a .co.uk domain name for two years, and it is essential that you remember to renew your registration, otherwise you will lose it and your website will ’disappear‘.

Increasingly, a domain name/website is an essential part of a company’s branding. Losing your domain name would do incalculable damage to your company. As part of our domain name registration server, we ensure that your name is renewed promptly, and so your brand is protected.

Which name to choose?

Sometimes the obvious name to choose, your company name, is not actually the best domain name to use for your website. For a company with a strong brand recognistion, Nike for example, then the domain nike.com is the best and obvious choice. For a fictional local designer shoe shop, Smith and Jones, a better domain name might be something like designershoes.co.uk, since it is obvious to both the search engines and human users what the resulting website is about. We would also recommend that Smith and Jones also register smithandjones.co.uk and .com if they are available, in order to protect their brand from competitors.

So, if your company domain name is still available, then register it promptly, but also think about domain names that explicitly tell people what it is you do. That’s why we named our company Fresh Web Services - it and our domain name tell potential clients exactly what we offer.